Jason Lim · Johor Bahru property advisor

New Launch or Subsale? It Depends on Your Goal, Not the Property

Also in: 中文 · Bahasa Melayu · Bahasa Indonesia

“Jason, should I buy a new launch or a subsale property?” I get asked this almost every week. My answer is always the same: it depends on your goal, not the property.

Your situation is different? Ask me on WhatsApp. I reply myself, usually the same day.

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The wrong question and the right one

Many buyers ask which option makes more money. I think that is the wrong question. The better question is: which one fits my current situation and my long-term plan? The best investment for one person may be the wrong investment for someone else.

Side by side

New launchSubsale
What you seeA showroom, a brochure and a planThe actual unit, the building and the neighbourhood
When you move in or rent outUsually 2–3 years or moreWithin months
Rental demandA projectionVisible: you can check real rents and vacancy in the building
PaymentProgressive, as construction advancesDeposit, then the balance on completion
Defect protection24-month defect liability period, and late-delivery compensation (LAD)Sold as is, where is; no developer warranty
ExtrasDeveloper packages sometimes cover legal feesRoom to negotiate on price
Main riskDelays, and the finished product or area not matching the promiseHidden defects and older building condition

When each one makes sense

  • A new launch suits you if you are prepared to wait for future potential, prefer paying in stages, and want the statutory protections that come with buying from a licensed developer.
  • A subsale suits you if you want certainty: you can see the actual condition, the surroundings and the existing demand, and start using or renting the property quickly.

Four questions to ask yourself

  1. What is my objective: own stay, rental income, or long-term growth?
  2. Do I need rental income immediately?
  3. Am I comfortable waiting for future appreciation?
  4. Which option fits my finances and my timeline?

Neither is better. A new launch isn’t automatically better, and a subsale isn’t automatically safer. Over the years, I have realised there is no such thing as the perfect property, only the right property for the right person. The best property isn’t the one everyone is buying. It is the one that is right for you.

Related: subsale risks and inspection checklist · late new-launch handovers and LAD · booking fee refunds


Not sure which suits you? Tell me your goal, budget and timeline, and I will show you both options in JB.

General information, not financial advice. By Jason Lim (REN 84424, IQI Realty Sdn. Bhd.).